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Market Research
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Written by Jonathan Smoke
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08.12.2008 |
On Thursday, August 14, I will be presenting to the Cherokee Chapter of the Atlanta Home Builders Association with my friends and colleagues, Beth Marconi-Law and Don Evans of Evans and Law.
The topic is “If You Build It, Who Will Come? Applying Retail Science to New Home Sales.” We’ll show how consumer segmentation and preference information can be used to help builders and developers make better decisions about which customers to target, what product to offer, and how best to reach prospects. | | No comments for this item |
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Economics
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Written by Jonathan Smoke
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08.08.2008 |
 I had a busy day yesterday so I didn’t have a chance to see the pending home sales report from the National Association of Realtors when it was released. The Wall Street Journal had the following on the front page of yesterday’s paper: “Headline: Pending Home Sales Seen Lower in June. The National Association of Realtors is expected to say that pending home sales fell in June but less steeply than in May.”
As it turned out, the report was a positive surprise. I thought positive surprises were supposed to merit thoughtful news coverage. | | No comments for this item |
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Economics
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Written by Jonathan Smoke
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08.05.2008 |
 Yesterday, we revealed the updated top 20 markets for the best housing prospects. Today I’m covering the bottom 20—or the markets with the worst prospects. Texas isn’t represented on this list; instead, it’s Flo-rida. Shawty got low, low, low, low…
Remember, our index calculations are meant to give a picture of what we expect markets to be like in 3-5 years. While the market equilibrium is current, the other variables are based on the most recent forecasts out for five years. The indices are relative so they score the markets against one another. | | No comments for this item |
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Economics
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Written by Jonathan Smoke
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08.04.2008 |
 We’ve updated our Prospects Index calculations based on the latest historical data and forecasts for key housing metrics, including market equilibrium, economic outlook, home price risk, and long-term home price appreciation. As to the best markets for future prospects, I wouldn’t bet against Texas.
Before we get into the list, it’s important to note our emphasis on prospects. Our index calculations are meant to give a picture of what we expect these markets to be like in 3-5 years. While the market equilibrium is current, the other variables are based on the most recent forecasts out for five years. The indices are relative so they score the markets against one another. | | No comments for this item |
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Market Research
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Written by Christina Weitzman
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08.01.2008 |
 The July editions of our HousingIntelligence Market Reports are now available for subscribers to download. National subscribers have access to 939 metropolitan and micropolitan statistical areas of the country from Abbeville, LA to Zanesville, OH. A local subscription provides immediate access to one designated market.
Not yet a subscriber? Take a look at what you’re missing: | | No comments for this item |
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Economics
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Written by Jonathan Smoke
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07.29.2008 |
We can’t ignore the biggest news of the day on housing. Standard & Poor’s released the May 2008 S&P Case-Shiller Home Price Indices. The press release summarized the new readings by reporting that for the second straight month, all 20 MSAs posted annual declines, nine of which are posting record lows and 10 of which are in double-digits. Both the 10-City Composite and the 20-City Composite are reporting record low annual declines.
Looking at the 10 and 20-city composites, while hitting new record lows, the rate of the monthly declines decreased.
Of the 20 cities covered, all were down relative to one year ago. But seven cities reported gains over April: Atlanta, Boston, Charlotte, Chicago, Dallas, Minneapolis and Portland. Two cities, Charlotte and Dallas, have a three-month upward streak. Boston, Denver and Portland have recorded two straight months of increases. | | No comments for this item |
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Economics
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Written by Jonathan Smoke
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07.25.2008 |
 Say that alliteration three times quickly, “New Homes Sales Supply Is Slowly Shrinking.” It’s good for enunciation, and it’s good to convince yourself that things aren’t getting worse.
The Commerce Department reported June new home sales data today. The news was not negative!
The report said that sales of new homes in June 2008 were at a seasonally adjusted annual rate of 530,000, which was 0.6% below the revised May rate of 533,000. The tiny decline isn’t statistically significant—just like last month’s report, we know we are not getting better or worse—just sideways for now. | | No comments for this item |
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