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Atlanta Builders Can Learn about New Home Buyers |
On Thursday, August 14, I will be presenting to the Cherokee Chapter of the Atlanta Home Builders Association with my friends and colleagues, Beth Marconi-Law and Don Evans of Evans and Law.
The topic is “If You Build It, Who Will Come? Applying Retail Science to New Home Sales.” We’ll show how consumer segmentation and preference information can be used to help builders and developers make better decisions about which customers to target, what product to offer, and how best to reach prospects. |
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Housing Derivatives 
