Motivation: Buyers in this group are often college educated and married with children. They are now enjoying a comfortable living centered on their school-age children. They will move to a home for the space, community amenities and near-by schools.

Age/Income/Kids: The majority of these households range in age from 25-44 and have a household income between $68,000 and $91,000. This group has one of the highest rates of marriage and number of children in the household.

Home Preferences/Features: Home preference for this consumer group is a mid-sized, single-family detached home with a back or front yard. With the strongest affinity towards new homes and communities, features such as a bonus playroom and community playgrounds and pools are primary influencers for this kid-oriented group.

Hobbies/Interests/Lifestyle Traits: This group most frequently dines at mid-priced chain restaurants such as Ruby Tuesdays, Outback and Chuck E Cheese. It is likely that weeknights and weekends are spent running to and from children’s sporting events and activities. Additional hobbies include visiting professional sporting events, and participating in bicycling, bowling and camping. Homes are filled with TV’s, gaming consoles, toys, board games and pets.