BlueSmoke designed a unique and powerful set of consumer groups to understand the nature and needs of new home buyers to advance our understanding of home buyers and to quantify new home demand. We use the consumer groups to help our research partners and clients better estimate demand, design communities, cost-efficiently plan marketing efforts, and manage sales success.

Our consumer groups are based upon our own experience and proprietary research into the opinions and preferences of home buyers. The consumer groups are built upon the PRIZM NE segmentation model from Claritas, and with our partnership with Claritas, we can leverage the full capabilities of Claritas for our market research partners and clients. Claritas, a subsidiary of Nielsen, is one of the most sophisticated and widely regarded sources of accurate and up-to-date demographic, psychographic and lifestyle data and target marketing information about the population, consumer behavior, consumer spending and households in the United States. As a result, these easy to understand consumer groups can be leveraged to estimate demand, design product, plan marketing strategies, develop precise direct marketing lists, and monitor traffic and sales success.

To download a summary overview of all groups, click here.

Entry Level	Feature and Location	Simple Life	Family Life
Elite	Active Adult Entry Level	Active Adult Feature and Location	Active Adult Elite