Market Research

Keep Track of Housing Companies
Written by Jonathan Smoke   
02.13.2008
I’m off to the International Builder Show today and I will soon see how much the downturn has impacted attendance at the annual industry confab hosted by the National Association of Home Builders. Look for updates from me later in the week.

If you need to track the performance of builders and other housing-related companies, pay a visit to our new Housing Companies section of the site. We reworked our licensed data from Hoover’s into industry categories so you can see the major players. In the new format you cane at a glance review sales, sales growth, employee count and employee growth.
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To Understand Housing Demand, Know Location and Segments
Written by Jonathan Smoke   
02.06.2008

After yesterday’s post where I described the need to understand both the market and segments of demand, I thought it would be useful to write about what really constitutes a single housing market, i.e., where buyers make decisions about their homes. I would argue that the real action takes place in what we refer to as a submarket—a geographic location with relatively similar housing choices and prices. Such a submarket is usually small. It’s smaller than a zip code or a county.
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Rating Insights Enables Builders to Better Understand Consumers
Written by Jonathan Smoke   
02.01.2008

I am proud to announce the launch of www.RatingInsights.com, a sibling website to HousingIntelligence. After one of our reports or blog posts whets your appetite for the housing industry, you can jump over to RatingInsights for related intelligence with a focus on the opinions and preferences of new home shoppers and buyers. In addition to its reports, RatingInsights offers innovative analytical tools that enable home builders and suppliers to understand their consumers. Both our reports and tools can help builders and suppliers improve their performance and the appeal of their communities and homes.
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Importance of Knowing Today’s Buyer
Written by Jonathan Smoke   
01.16.2008
We can debate the timing of a bottom for the U.S. housing market overall and we can likewise debate the timing and extent of a recovery. What should be clearer is the picture of who is buying homes now and who isn’t.

During the first half of this decade, the ranks of traditional home buyers expanded greatly to include speculators and households who otherwise would have been more inclined to rent. As a result, for-sale housing demand far outpaced simple increases in households and drove up prices and new home production in many markets.
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Markets with Weak Prospects
Written by Jonathan Smoke   
01.11.2008
Continuing the post from yesterday, today I’m highlighting the bottom 20 markets on our Housing Prospects Report.

The bottom 20 markets represent the weakest relative prospects over the next five years, and this list has interesting variety to it as it clearly encompasses many former bubble markets as well as those markets whose local economies are sick and in transition.
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