Market Research

Which Part of the Bell Curve Is Best for the Success of a Market?
Written by Jonathan Smoke   
06.06.2007
A fascinating article appeared in yesterday’s Houston Business Journal, “Study names Houston a city to foster solid growth,” which summarized a recently released report entitled, “Opportunity Urbanism: An Emerging Paradigm For the 21st Century.”

The study by Joel Kotkin and the Barbara Jordan-Mickey Leland Institute at Texas Southern University and California's La Jolla Institute argues that a strategy for growth and development that ensures broad opportunities for all stakeholders in an economy will ensure greater long-term success.
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Housing Intelligence Is Not an Oxymoron
Written by Jonathan Smoke   
05.20.2007
Housing intelligence is not an oxymoron, or at least it shouldn’t be.

I’ve spoken to several clients lately who were lamenting that the market has changed and seat-of-your-pants guess work won’t cut it anymore.

It’s ironic that it takes a bad market to get people to respect the value of intelligence. Who knows how much was wasted and how much opportunity was left on the table during the boom by developers and builders going with gut rather than doing research?
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