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| Acronyms Explained |
| Written by Amy Anderson | |
| 07.23.2007 | |
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Discuss this article on the forums. (0 posts) For those of you with questions regarding our reports, I’m here to help. Even if you are familiar with market research terms or the ubiquitous acronyms that are used, you may find my blog posts helpful since they offer information and explanations of the terms, philosophies and acronyms used in our reports. My first post will focus on acronyms. If you are new to market research, these definitions will shed some light on what everyone is talking about. Perhaps even some veterans may benefit from a quick review of some of these major data sources.  NAHB - National Association of Home Builders This is a trade association helping to promote the policies that make housing a national priority. The NAHB is comprised of a number of smaller local chambers across the country, and through local market intelligence the NAHB can provide a unique view of the homebuilding environment. Local chapters provide education, certifications and information to members across the building community. GDP - Gross Domestic Product GDP is the market value of all final goods and services produced within a given period of time. The GDP is used to measure the size of the economy. CPI - Consumer Price Index CPI is a statistical estimate of the movement in prices of goods and services bought for consumption purposes by households. CPI really measures the value of a consumer’s dollar, or the purchasing power of the customer for goods and services as prices move up and down. Consumer goods considered include food, housing, apparel, transportation, medical care, recreation, education, etc. NAR - National Association of Realtors The association’s self-proclaimed purpose is to promote the interests of its members among consumers, policy makers, and in the increasingly competitive real estate marketplace. The NAR works as a group of real estate professionals to advocate the fairness of real estate law as it pertains to residential and commercial real estate transactions. OFHEO - Office of Federal Housing Enterprise Oversight. OFHEO's mission is to promote housing and a strong national housing finance system by ensuring the safety and soundness of Fannie Mae and Freddie Mac. We gather information from a wide variety of sources to provide complete intelligence reports. Each of these sources provide a piece of the housing puzzle that is the housing environment. 
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