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Special Reports Overview

If you're interested in understanding the market and consumer demand in Atlanta, Charlotte, Dallas, Houston or Jacksonville, you've found the resource you need. Home Preferences by Consumer Group - This report summarizes BlueSmoke's analysis of the 2007-2008 Consumer Preferences Survey conducted by the National Association of Home Builders. This report identifies key preferences regarding home and community features that are backed up by the most comprehensive sources of consumer preferences for housing. BlueSmoke designed a unique and powerful set of consumer groups to understand the nature and needs of new home buyers to advance our understanding of home buyers and to quantify new home demand. We use the consumer groups to help our research partners and clients better estimate demand, design communities, cost-efficiently plan marketing efforts, and manage sales success. Our consumer groups are based upon our own experience and proprietary research into the opinions and preferences of home buyers. The consumer groups are built upon the PRIZM NE segmentation model and the complete capabilities of Claritas. Claritas, a subsidiary of Nielsen, is one of the most sophisticated and widely regarded sources of accurate and up-to-date demographic, psychographic and lifestyle data and target marketing information about the population, consumer behavior, consumer spending and households in the United States. As a result, these easy to understand consumer groups can be leveraged to estimate demand, design product, plan marketing strategies, develop precise direct marketing lists, and monitor traffic and sales success. Understanding the Demand for New Homes - This report is designed for builders and developers who want to understand the nature and extent of new home demand in the covered MSA. For those who haven’t relied on this type of data before, we guarantee this report represents years of experience and the best demographic and consumer segmentation data available. It provides a framework for segmenting new home buyers into consumer groups by profiling each consumer group’s motivations for purchase, demographics, home preferences, media usage and lifestyles. In addition, the report includes detailed market size and demand estimates on each profile as well as a map illustrating the dominant group for demand per census tract. Market Commentary - This report describes the featured MSA’s housing market performance and prospects for the future. The report covers key economic data, employment, consumer demographics, home prices, new home demand as well as a summary of consumer driven demand estimates and related consumer group profiles. The reports are 18 to 20 pages in length featuring over a dozen easy to understand charts, tables and heat maps. To purchase and download the reports, click the Special Reports link. If you are interested in another market or a custom report, send us your request. Looking for monthly updates on a particular market? Housing Market reports cover 939 markets in the U.S.